I spent yesterday helping Dan try to sell mopeds to college kids at the WMU Bronco Bash. It’s an event where mostly freshmen go to find out about organizations on campus as well as local merchants. Basically it boils down to frats and cell phone companies giving away free stuff while the local alternative rock station plays music too loudly.
The 1977 Mopeds booth was set up inside of a parking structure, which at least kept us out of the sun. Every once in a while some of us would go work the crowd, passing out handbills with moped information on them. A few people seemed interested, but most just stuffed the flyer into their cup-o-crap.
While there were no sales, it was a good marketing opportunity for the shop. Now at least kids know that there’s a place in town to buy mopeds if they’re interested. I think it’ll need to be followed up by some consistent on campus flyering throughout September.
One of the things I learned at Bronco Bash was that the “ironic trucker-cap” square should be retired from Hipster Bingo. This season that’s the frat boys’ headwear of choice.